Location: US (Authorized workers only)

About Proppel

Proppel is a recruitment agency connecting top talent across the US, Canada, and Latin America with opportunities at some of the most exciting companies in the world.

Whether you are looking for your next role or the right move to advance your career, we will make it happen. 

What we're looking for 

This is a performance design agency specializing in ad creatives, email designs, and landing pages for DTC and e-commerce brands, serving over 100 brands globally through a subscription-based, fast turnaround model. The company is launching a video ads production service and needs a builder to lead it from the ground up. You will report directly to the CEO and sit alongside the other department heads (Static, Ops, Client Management, HR).

What You’ll Be Doing

• Build a video division from zero: no editors, no process, no team exists yet, and you will design and run the machine.
• Start hands-on, briefing and shipping the first videos with freelancers while you hire out the team.
• Write and standardize video briefs that consistently produce high-performing Meta ads.
• Build out the team over time: video editors, strategists, and eventually a project manager and a creator network.
• Own the full production process: intake, briefing, review, QA, delivery, and capacity planning.
• Set the quality bar and creative direction across UGC, talking-head, AI-animated, and B-roll formats, and coordinate with the Static team so video and static creative reinforce each other.

Requirements

• A track record of writing video briefs that produced high-performing Meta ads, with examples to show.
• Experience managing content creators, editors, and/or strategists (or a clear ability to demonstrate you know how).
• Hands-on experience producing video ads using AI video tools.
• Experience with the US market and US DTC brands.
• Strong written and spoken English.
• A builder's mindset: you want to design the system, not inherit one.
• 4 to 7 years in performance creative, including 1 to 3 years leading people.
• Background as a senior or lead strategist, lead editor, or head of production at a performance creative agency serving DTC brands (multi-client, high-volume, brief-driven), or as an in-house lead strategist or head of creative at a DTC brand who personally scaled performance video and now leads editors and strategists. Agency background is the closest match for this from-zero, multi-client build.

Nice to Have

• Hands-on editing skills (Premiere, CapCut, or similar).
• An existing network of UGC creators.
• Prior experience launching a service line or team inside an agency.

Benefits

• Competitive USD salary.
• 100% remote work.
• 12 days of Paid Time Off + 12 Sick Days + US Holidays + Birthday Day Off.
• 100 USD toward health insurance.
• 300 USD annual wellbeing allowance, starting after your first 3 months.
• Professional development support for courses.

Notes:

*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.

*We consider candidates from all around the US. 

*If you don't have a formal portfolio, please share a Drive with various samples of your work.